Ligtas
Ligtas is a health and safety consultancy dedicated to transforming workplace safety cultures across the UK. Their brand needed a bold evolution. Something that better reflected their forward-thinking mindset and dynamic approach. The challenge was to craft a new visual identity that captured this shift, while remaining rooted in the integrity and expertise their clients trust. The redesigned logo centres around the four key pillars of the business: consultancy, training, culture, and progression. The marque was designed to feel fluid and continuous, symbolising health and safety as a living, evolving process that flows seamlessly across every part of their organisation.
Completion Date
2024
Category
Brand, Motion, Website
Sector
Health & Safety
The visual identity
The refreshed identity brings new energy to the brand through vibrant colours, expressive typography, dynamic imagery, and a strategic messaging framework. The result is a confident, modern visual system that positions Ligtas as a leader in a space often seen as boring, proving that health and safety can be just as engaging as it is essential.
The roll-out
The brand rollout spanned a wide range of touchpoints—from business cards and social media assets to document templates and, most notably, a fully redesigned website. The new Ligtas website needed to be clean, functional, and trustworthy, while incorporating playful brand elements and vibrant colours to reflect the energy of the new brand. Given the volume of content, the design approach focused on clarity and hierarchy, using flexible, modular components like accordions, carousels, and expandable sections to keep information digestible. Built with scalability in mind, the site also integrates an e-commerce system that allows Ligtas to easily manage their training courses. A custom structure was designed to ensure consistency across every course entry, enabling seamless updates and intuitive navigation for users, while maintaining visual and functional cohesion throughout the platform.
Deliverables
Branding, Visual Identity, Website Design
Credits
Designdough
