Badwolf
Website redesign for a Bad Wolf, a Welsh based television production company looking to create an online presence which focuses on reflecting their cutting-edge approach to film and media. The brand had strength – but not cohesion. It felt more like a collection of parts than a clear, unified whole. So we went back to the foundations: bold, confident typography, a refreshed colour palette, and a cleaner structure. The project involved a complete overhaul of the production company's website and visual identity to align with their vision of innovation and creativity in the media industry.
Completion Date
2025
Category
Visual Identity, Website, UX/UI
Sector
Television
Bold Design and Visual Storytelling
The previous site had plenty to say – but not always in the most compelling way. Our job was to shape the story with more intent. To elevate the experience from static to cinematic. The content was refined, rhythm introduced, and design took on a greater role in storytelling. Bold, film-style typography was layered over imagery, complemented by a modern visual system full of motion. Confident use of color, hovers, and video enhanced the experience. Dynamic layouts, purposeful movement, and interactive details transformed a passive scroll into an active journey.
Optimised for mobile
Analytics showed us 75% of visitors arrived on mobile. But the old site didn’t treat them like a priority. We flipped the approach, designing mobile-first from the ground up. Every scroll, swipe, and tap was considered, ensuring the experience felt just as intentional in your hand as it does on a large screen. Animations were optimised to stay smooth. Typography held its weight. Hierarchy stayed sharp. And nothing was lost in translation – the desktop experience remained just as bold, cinematic and seamless.Enhanced functionality makes it easy to navigate, explore, and dive into each production, with up-to-date details on cast, writers, and visuals.
Deliverables
Visual identity refresh, redesigned responsive website
Credits
Designdough, Michael Partridge (developer)
