Bruce

Website redesign for a Bad Wolf, a Welsh based television production company looking to create an online presence which focuses on reflecting their cutting-edge approach to film and media. The brand had strength – but not cohesion. It felt more like a collection of parts than a clear, unified whole. So we went back to the foundations: bold, confident typography, a refreshed colour palette, and a cleaner structure. The project involved a complete overhaul of the production company's website and visual identity to align with their vision of innovation and creativity in the media industry.

An new and energised brand which looks to bring Affinity to the forefront of fire engineering in the UK in terms of presence, while also adding new meaning to the name ‘Affinity’ using a brand system based around magnetism and it’s accompanying forces. A brand idea based on their name. The idea grew from the meaning of 'Affinity', a natural liking for and understanding of someone or something. This formed a design system inspired by the magnetic forces of attract and repel. The idea of pushing, protecting buildings through great engineering and pulling, attracting talent and expertise to get the job done. Using angular brand textures inspired by the arcs of their logo which were used to communicate the brand.