What If?
A typographic-led campaign that uses the visceral qualities of typography to stop young people in their tracks and open their minds to bigger and brighter things. Futures, desires, aspirations, vacations are all present in every young persons head, but what if carrying a knife will ruin your future and aspirations or that of another person. Opening minds to the many bright futures which could await them, whilst also showing the harsh reality of what could happen if they continue to tread down their current paths. Public displays & showcases in the very places the target audiences are likely to spend their time. using bold visuals and the visceral, cut throat style of the display to engulf the viewer and give them a sense of the frightening reality of the problem.
Completion Date
2021
Category
Brand, Campaign Design
Sector
Public Sector
The design style
Using bold & contemporary design to cater to a younger audience, aimed to stop viewers in their tracks using striking visuals. Vibrant, bright and clean lines to convey a life of opportunity & hope, opposed by dark, grungy & torn compositions.
The deliverables
With billboard & public displays as advertisement, the app draws the elements of the campaign together into one touch point. Drawing on the same design style, it acts as a place users can chase & discuss aspirations, sharing them with their peers. A place where users can go to find information about the campaign and take steps towards change, finding facts & real life stories from KEY4LIFE
Deliverables
Campaign Strategy, Public Displays & Advertisement, Application Design
